At Audi, we’re fully committed to finding sustainable ways to strive forward and protect our planet. To do so, we have a clear vision: to be completely carbon-neutral by 2050. In our latest campaign Maisie Williams lets go of outdated perceptions and conventions in order to move forward to a more sustainable future. To view the TV commercial click here.
To get there, we built our first fully electric car (the Audi e-tron) in the world’s first CO₂ neutral factory in Brussels – you can watch a video all about that below. We’re launching 12 electrified Audi vehicles by the end of 2020 and planning for a 30% reduction on our CO₂ footprint, with 40% of all new Audi vehicles to be electrified by 2025. We’re also investing €33 billion into the future of electric mobility. Welcome to electric driving.
Benefits in a nutshell

Government grants¹ of up to £3,500 to buy an electric car.
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£500 home grant¹ for plug-in hybrids and fully electric vehicles.
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Reduced car tax (VED rates and Benefit In Kind).
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Less frequent servicing than a combustion car.
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Travel for 6p per mile, compared to 19p on a combustion vehicle².
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No tailpipe emissions = much kinder to the environment.
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