The Audi e-tron

18 September 2018

The Audi e-tron

The exhilaration of an Audi. The design of an Audi. The craftsmanship of an Audi.

Introducing Audi’s first ever, all-electric car: the new Audi e-tron. Everything you’d expect of an Audi, powered entirely by electricity.

With stunning, aerodynamic body and elegant, luxurious cabin, the Audi e-tron certainly has a unique presence. Driven entirely by two electric motors that produce up to 408PS of power harnessed by quattro all-wheel-drive, it heralds a new era. Not just for those seeking the benefits of electric mobility, but for everyone who demands the driving experience of an Audi.

Electrifying design

It begins with a streamlined body that not only gives the Audi e-tron a dramatic appearance; flowing contours, aided by optional virtual wing mirrors, lend it exceptional aerodynamics that promote efficiency and an almost silent drive. And, while the octagonal grille clearly marks it as an Audi SUV, special e-tron details, such as a unique, ensures it stands apart.

Step inside and you’ll see that the e-tron’s modern, uncluttered design accentuates the cabin’s spaciousness. Unlike conventional models, there’s no centre tunnel that impedes space. Customisable virtual cockpit, discrete touch-screens with haptic feedback, voice-command controls and an unobtrusive centre console allow for a clear, expansive dashboard. Finished with first-class materials and with almost total noise insulation, the experience for up to 5 passengers is one of supreme comfort and luxury.

A sound as distinctive as it looks.

The sound of an Audi should be as distinctive as the way it looks. With the emergence of alternative drive systems like electricity, the sound of cars is changing. In fact, transport authorities around the world are considering making is mandatory to for largely silent electric cars to be audible.

Under the direction of acoustics expert Rudolf Halbmeir, Audi has developed e-sound technology. From the signature roar of an accelerating engine to the assured rumble while idling, Halbmeir’s team have created an audio profile for the e-tron that is distinctly Audi.  


Safety symphony

As more silent electric cars hit the roads, pedestrians need to be made aware of their presence. AVAS, or Acoustic Vehicle Alerting System, comprises of a control element and a front-facing speaker. Designed, built and perfected by Audi experts, this system reduces the risk of all-electric or hybrid vehicles not being noticed by other road users, such as pedestrians.

“AVAS is primarily about warning pedestrians. Every child knows what a car sounds like, so the current legislative proposal intends for the sound to be oriented to what people are accustomed to. The challenge is to also make a premium experience possible for the customer. The sound should have a high-quality feel to it, and to achieve that, the quality of the components has to be right, of course” – Ralf Halbmeir, Audi Acoustics.

Fully charged performance

With the Audi e-tron, electric efficiency sacrifices nothing to performance; and electric motor at the front and one at the rear jointly produce 300kw of power, propelling this full-sized SUV from 0-62mph in less than 6 seconds. Unlike a combustion-powered vehicle, the acceleration response is almost instant, providing a thrilling sensation at launch.

The e-tron goes the distance too, with a range of 248 miles* on a single charge under stringent test conditions. Recharging is possible in a number of flexible ways: at home, via domestic socket or, for a reduced charging time, with a specially fitted wallbox; or on the road, via high-power charging stations. Where available, the e-tron can be replenished at 150kw terminals that can recharge the battery up 80% within 30 minutes and 100% within 50 minutes.

Powerful intelligence

Electric power isn’t the only innovation you’ll find within the new Audi e-tron; it also has an array of advanced, intelligent features and options for extra comfort and confidence on every trip.

Beginning with pre-sense 360, the e-tron constantly monitors your surroundings and can initiate protective measures if needed. Rear cross traffic assist, crossing assist and turn assist all detect and help evade unexpected hazards you may not have noticed. Adaptive cruise assist keeps you a safe distance from vehicles in front. And efficiency assist monitors the route ahead to help preserve power. Just a few examples of the Audi e-tron’s extraordinary intelligence.

Cameras, not mirrors.

For the first time in an Audi production car, the Audi e-tron has the option of virtual wing mirrors.

They replace traditional glass mirrors with cameras that stream a view of what’s behind, onto displays mounted within the front doors. Far narrower than standard mirrors, they do not only reduce drag, but also help cut the already impressively low wind noise. What’s more, their view is fully adjustable. Focus can be zoomed and moved depending on driving conditions; the result is better all-round visibility and enhanced safety for car and passengers.

Better connected

As well as sensing your immediate surroundings, the Audi e-tron uses the networked intelligence of Audi connect to help you plan trips further afield.

Seamlessly, via the in-car MMI system, the MyAudi smartphone app, or desktop web portal, the e-tron offers a range of Audi connect systems, including the e-tron route planner. It calculates routes showing charging stations, shows their estimated charge times and incorporates these with traffic data to calculate your arrival time.

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