The Audi Senses Event

27 April 2018

The Cardiff Audi Showroom in Cardiff Gate Business Park held a spectacular launch event for the new RS4 on 25th April 2018.

The theme of the event was ‘A Celebration of Welsh Food’ and its title, ‘Audi Senses’. The Welsh food theme set out to heighten the senses of the fifty or so VIP guests who attended, by stimulating sight and sound through brilliant cookery demonstrations using liquid nitrogen and incorporating the latest menu trends in the Welsh fine dining scene. Guests’ taste and smell were then treated to delicious Michelin-starred and award-winning, expert cookery demonstrations and canapés, where the Cardiff Audi dealership was filled with aromas of gastronomic greatness.

The stunning S and RS range of Audi products was on display and guests were free to look around, sit in and ask questions about the RS3, RS5 and revised TTRS models. The stunning RS4 Avant was positioned at centre stage for its launch at the event.

Guests enjoyed a stunning reception of canapés, cocktails and mocktails made by TV Chefs Nick Brodie (Llangoed Hall), Richard Davies (Calcot Manor), Welsh Chef of The Year James Sommerin (Restaurant James Sommerin) and UK Curry Chef of the Year, Stephen Gomes (Moksh).

Cardiff Audi supports the Welsh fine-dining scene in sponsoring The Chefs’ Forum, an industry networking organisation for top local chefs, which bridges the gap between hospitality education and the professional kitchen. Inviting its Member Chefs to cater this prestigious customer event showcased the link between the Audi brand values of ‘Excellence in Product, Excellence in Customer

Service’ and Michelin-starred food and five-star service levels experienced in Welsh fine dining restaurants, headed-up by the visiting top chefs.

Chris Knibbs, Head of Business at Cardiff Audi said:

“This event proved a great success. Excellence in customer service and product are the Audi brand values and indeed our values at Cardiff Audi. These are resonated through working with top chefs and front of house professionals via The Chefs’ Forum.  We will be staging regular customer events at our Cardiff dealership, treating our valued customers to the finest Welsh cuisine. Showcasing top chefs and optimum levels of hospitality really shows our commitment to customers that we really believe in what we do.  The feedback from guests as well as the chefs who took part was really positive and it was great to showcase the new Audi S4 and other Audi Sport models alongside the finest Welsh culinary talent and gastronomic science.”

The evening set out to communicate that the new Audi RS4 model is at a whole new level of technology and makes for a greatly enhanced driving experience.  The guests had a fantastic evening and experienced a true Welsh feast for the senses at Cardiff Audi. Congratulations to the winners of our raffle.


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